The Community-to-Commerce Pipeline: How Groups Become Marketplaces

The secret to building billion-dollar platforms hiding in plain sight

Picture this: You're scrolling through a Discord server about sneakers when someone drops a screenshot of limited-edition Jordans they're selling. Within minutes, three people are DMing them with offers. No eBay fees, no Amazon algorithm games—just pure, trust-based commerce happening inside a community that started as casual chat.

This isn't a fluke. It…