Online Community Hub with Katie Allred

Online Community Hub with Katie Allred

The Rise of Community-First Companies

Why Engagement Trumps Marketing in 2025

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Katie Allred
Dec 10, 2024
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Drawing from extensive research on online communities, including insights from the 2024 CMX Community Industry Report, a profound shift is reshaping how successful companies connect with their audiences. The era of traditional marketing-first approaches is giving way to something more meaningful: community-first business models prioritizing genuine conn…

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