Why Communities Are More Addictive (in a Good Way) Than Social Media

The Dopamine Economy

We live in what many call the “Dopamine Economy.” It’s the cultural pull toward instant gratification—the quick hit of likes, notifications, and endless scroll that social media platforms have perfected (Bupa). But while this model captures attention, it leaves people drained, anxious, and ultimately disconnected. Social media thrives on phasic dopamine…